2019 SEO Checklist

2019 SEO Checklist

  1. Data Tracking: Incorporate Google Analytics with Google Tag Manager to identify and evaluate traffic conversions and to benchmark growth.
  2. Google My Business: Include business name, address, phone number, and hours on your GMB page to strengthen local listing results.
  3. Existing Site Errors: Use Google Search Console to identify bad links and other errors related to your website.
  4. Page Load Speed: Make use of Google’s Pagespeed Insights to determine whether or not your website’s load time is harming user experience Google heavily values this variable in regards to your website’s rankings.
  5. Keywords and Placement: Placing your primary keyword into your page title, headers, and content is highly encouraged. Choose keywords with high volume and low difficulty.
  6. Competitor Research: Brose competitor websites and social channels to get an idea of competitor keyword and content strategies in your niche.
  7. Content Creation: Create compelling content that includes your target keywords. Share your content on social media with your audience to generate website traffic.
  8. Image Optimization: Add optimized ALT tags, title tags, and descriptions to each image. Google identifies images through these tags and is still an essential part of on-page SEO in 2019.
  9. Link Building Strategy: Backlinking entails linking to other websites for both inbound and outbound URLs. Guest blogging, content creation, and a PR campaign are all great link building strategies.
  10. Social Media: Create a social media content schedule for posting every day. Follow influential accounts in your niche, engage with followers, and keep your content in line with your brand.
  11. URL Structure: Your products and service pages should be accessible by no more than 3 clicks from your homepage. The focus keyword should also be the focal point of the URL Structure. Ex. product page: www.example.com/shop/product
  12. Participate in Industry Discussions: The wider your digital presence, the more likely your site will receive clicks and traffic. This can be done through Facebook groups, LinkedIn, forums, Reddit, and industry-specific niche sites.
  13. Mobile Optimization: More browsing is being done on mobile devices. It is imperative to your business that you have a mobile-optimized website in 2019.
  14. Review Generation: Generating reviews can boost your rankings and influence potential customers who are looking into your products or services. 

Need an SEO campaign for your dispensary, headshop, glass, or CBD company? We’ve been helping clients in cannabis and related industries for ten years and we understand all of the advertising regulations and nuances associated with digital marketing. Hit us up to learn how we can help you drive traffic to your website and gain more exposure online for your business. 

Leave a Reply

Your email address will not be published. Required fields are marked *